Zyrova designed and built EstimateR Pro — a production SaaS product targeting US and Canadian commercial contractors. The platform uses AI to automate construction takeoff, cost estimation, and proposal generation — compressing a 6-hour manual process into under 10 minutes.
EstimateR Pro was conceived from a fundamental market observation: the US commercial construction industry loses an estimated $15.6B annually in unprofitable bids — not because contractors lack expertise, but because estimation is slow, inconsistent, and dependent on individual estimator knowledge that leaves with the employee. The US construction SaaS market represents a $4.2B opportunity, with only a handful of legacy players (ProEst, Sage, Buildxact) and significant room for an AI-native challenger.
Building an estimation SaaS for the US market required deep domain modeling: construction cost databases are regional, material prices fluctuate daily, labor rates vary by union jurisdiction, and commercial contractors operate under a different margin structure than residential. The platform also needed to integrate with industry-standard workflows — exporting to Excel, syncing with Procore, and generating AIA-formatted proposals — to avoid forcing behavioral change on conservative industry users.
We designed EstimateR Pro as an AI-native product that meets contractors exactly where they are — in their existing workflow, using their existing file formats.
Contractors upload PDF or CAD plans. Computer vision automatically identifies trades, quantities, and scope items — generating a structured takeoff in under 2 minutes regardless of plan complexity.
Real-time cost database covering 35,000+ materials and labor rates across all US regions and Canadian provinces — updated weekly from RSMeans, material indexes, and supplier feeds.
One-click AIA-formatted proposals with cover letter, scope breakdown, exclusions, alternates, and markup — branded to the contractor's company identity.
Win/loss tracking against industry benchmarks. The system learns from bid outcomes to improve future estimates and flag bids likely to be won at current margin.
Seamless integration with the two most widely used project management platforms — awarded bids flow directly into project setup.
Designed with a freemium-to-paid conversion funnel: 3 free estimates per month, then Starter ($79/mo), Professional ($199/mo), and Enterprise (custom) tiers.
As a general contractor running a 20-person estimating team, I was skeptical. After the first month, three of my estimators were using EstimateR Pro for every commercial bid. The takeoff accuracy is genuinely impressive — it caught a quantity error in a $2.4M bid that we would have missed.
Mike Hendricks President, Hendricks Construction Group · EstimateR Pro (Zyrova Product)